Bio
Coordinator Professor of the School of Management and Technology of P.Porto, where he assumes the functions of Coordinator of the technical-scientific unit of Business Sciences and of the master’s degree in management and internationalization of companies. Deputy Director of the Center for Innovation and Research in Business Sciences and Information Systems. PhD in Business Economics from Middlesex University Business School has several publications on the themes of Networks and Business Cooperation, Innovation and Internationalization.
Programs
Post-graduation MKT D-I| Digital Business Models, Internationalization of Digital Business
Bio
Senior content manager at publisher E-Konomista.com and responsible for the Editorial Competence Center of the market leader Adclick. Combines 10 years of experience in journalism, almost as much in corporate and institutional digital communication, which highlights support for new entrepreneurs and the creation of new companies; city marketing; university management; management of the communication of European Union programs; among many other projects. She is also a Digital Marketing trainer, with special focus on Content Marketing, web copywriting and blogging. Has a Degree in Social Communication (ESJ Porto); Post Graduation in Communication Law (University of Coimbra); Graduate in Audiovisual and Multimedia (University of Minho); Master in Digital Marketing (ISCAP).
Programs
Post-graduation in MKT D-I | Content Marketing; Storytelling; SEO e SEM
Bio
Adjunct professor and researcher at the School of Technology and Management of Porto, coordinator of the Degree in Computer Security in Computer Networks at the same institution and associate member of the Center of Informatics and Systems of the University of Coimbra (CISUC). Doctorate in Systems Trusted by the Faculty of Sciences and Technology of the University of Coimbra is the author of several scientific publications in the area of the reliable systems and cybersecurity. He maintains a close relationship with the industry, having been a co-founder and CTO of Globinnova Cyber Intelligence (malware analysis, digital surveillance, big data security) and consultant of the security unit of Claranet Portugal. In the past he was UNIX system administrator and SONAE team coordinator.
Programs
Post-graduation in MKT D-I | Digital Security
Bio
Graduated in Law from the Faculty of Law of the Portuguese Catholic University – Porto. She is currently in charge of the legal department and DPO in the Impacting Group.
Programs
Post-Graduation in MKT D-I| Digital Rights & GDPR
Bio
Coordinator Professor of the School of Management and Technology of P.Porto, where he assumes the functions of President of the Technical-Scientific Council. PhD in Entrepreneurship and Sustainability Strategies from the University of Trás-os-Montes and Alto Douro with several scientific publications in the area of Entrepreneurship, Sustainability and Cooperation. Co-editor-in-chief of the scientific journal IETI – Transactions on Business and Management Sciences. Researcher at the Center for Innovation and Research in Business Sciences and Information Systems (CIICESI) and the International Research Institute for Economics and Management (IRIEM).
Programs
Post-graduation in MKT D-I | Digital Marketing Strategy
Bio
PhD in Sociology from the University of Porto and is an Integrated Researcher at the Institute of Sociology of that institution and a Guest Professor at the Porto Superior School of Education and at the Porto Superior School of Technology and Management, teaching and teaching the Policy curricular unit and Contemporary International Culture, of the Master in Management and Internationalization of Companies.
Programs
Post-graduation in MKT D-I | Intercultural Management
Bio
Senior Digital Project Manager at Adclick and tutor of the Video Marketing Strategy Workshop at EDIT. Specialist in Content Marketing, SEO, Video Marketing, Metrics Analysis, Web marketing strategy, online advertising campaigns, email marketing, adwords campaigns and digital intelligence. Master in Digital Marketing from ISCAP and a degree in Cine-Video from ESAP.
Programs
Post-graduation in MKT D-I | Video Marketing Strategy
Bio
CEO at Play Growth and lecturer at Porto Business School in the areas of Marketing, Management, Network Thinking, Trends and coordinator of the EComemerce / Digital program. Founder and CEO of I Love Porto. He has a career in Sonae Indústria, Sonae Sierra, BNP Paribas Group, and El Corte Inglês, where he has accumulated the positions of General Manager for the North of Portugal with the position of Chief Digital Officer in Portugal, including the Innovation Department. He has written six books in the areas of Marketing, Trends, Digital and Management and holds a degree in Industrial Management from the University of Minho and graduated and further studies in Innovation (UM), Management of Shopping Centers (UCL), Neuromarketing (MIT), MBA PBS), Mobile Marketing (Harvard, 2016), Innovation by Design (Insead Singapore, 2017) and Blockchain (Oxford University, 2018). In addition to CEO at Play Growth, a digital transformation company, he is also the Managing Director of Wise Pirates, a digital performance marketing agency
Programs
Post-graduation in MKT D-I | E-commerce and Omnicality; Customer Relationship
Bio
Performs the functions of Strategic Director at Digital Impacting. Holds a postgraduate degree in Digital Business from Porto Business School and a degree in Marketing from P. Porto. With more than 15 years of experience in the field of marketing and digital business, has been connected to sectors such as education, retail, services and technology, in companies such as Electrolux, Porto Editora and Brisa.
Programs
Post-graduation in MKT D-I | Digital Marketing Strategy, Digital Branding, Content Marketing, Storytelling; E-mail marketing
Bio
Native digital and marketing enthusiast with extensive experience in Content Marketing, SEO, PPC and Affiliate Marketing. Founder of vidaativa.pt, the largest digital portal in Health, Nutrition and Fitness in Portugal with more than 2 million visits per month. He is currently a Senior Digital Project Coordinator at Adclick where he leads a team of 6 people and is responsible for projects such as vidaativa.pt, buzztimes.pt and experimente.pt.
Programs
Post-graduation in MKT D-I | Digital Business Models, Digital Business Internationalization, Performance Marketing
Bio
PhD in Electronics and Computer Engineering, Master in Mathematics and Applications to Mechanics, Postgraduate in Statistics and specialist in Optimization by the University of Minho. Professor Adjunto at the Superior School of Technology and Management of P.Porto, CIICESI researcher, member of the Editorial Board of the Portuguese Operational Research Association (APDIO) and ALGORITMI Center coordinator of the CAR (Control, Automation and Robotics). She is the author of several scientific papers and technical reports, has competence in the most diverse areas of analytics from descriptive, predictive to prescriptive .
Programs
Post-graduation in MKT D-I | Digital Analytics & Big Data
Bio
Assistant Professor at Universidade Lusíada – Norte where she teaches since 1995 several curricular units in the area of Economics and Marketing, namely, Marketing, Brand Management, Consumer Behavior, Statistics, Data Analysis, Quantitative Methods, Forecasting and Econometrics. Master and PhD in Management from the Faculty of Economics of the University of Porto. She was director of the School of Economics and Management of ULN between 2010 and 2014. She is the author of several scientific publications in the areas of Marketing and Management.
Programs
Post-Graduation in MKT D-I | Customer Relationship
Bio
Adjunct Professor at the School of Management andTechnology of P.Porto, being Coordinator of the Masters in Project Management and the Office of International Relations, and Member of the Technical-Scientific Council. PhD in Business Sciences (marketing and strategy) by the Faculty of Economics of the University of Porto. Has several publications in the areas of interest, namely branding, brand identity and reputation, internationalization of companies and institutions of higher education, among others.
Programs
Post-graduation in MKT D-I | Digital Branding; Networking and International Negotiation
Bio
Graduated in Journalism and Communication Sciences from the University of Porto, she went through journalism, later in traditional advertising and discovered the enthusiasm for digital in 2011 when she started working at Adclick as a copywriter. She dedicated herself to the disciplines of Social Media without ever forgetting Content and Copywriting. Launched the site e-konomista.pt in 2014, one of the largest national digital publishers, today leader of audiences in the Economy and Finance segment in Portugal. In 2016, already integrating a new team, launches the WeMystic brand for the Brazilian market. Two years later, the site reaches 6.5M monthly visits and brand growth for the French and Spanish markets. Today she is responsible for the production and distribution strategy of WeMystic brand content in Brazil and Social Media Strategist of a community that exceeds 2M followers. In 2017 she majored in Ecommerce & Mobile Strategy at Porto Business School. She is a consultant and tutor in the areas of Social Media, Content Marketing and Copywriting in several educational institutions in the north of the country.
Programs
Post-graduation in MKT D-I| Social Media Marketing; Networking and International Negotiation
Bio
Accumulates the functions of lawyer with the one of professor in the areas of Law and Criminal Procedure, Contraordações, Law of IT and ethics. He holds a degree in Law from the Portuguese Catholic University (UCP), a postgraduate degree in Legal and Criminal Sciences (UCP) and an Update on Criminal Law for Collective Persons, the Institute of Criminal Law and Criminal Sciences of the Faculty of Law of the University of Lisbon .
Programs
Post-graduation in MKT D-I | Digital Rights & GDPR
Bio
Has a degree in Computer Science from the Faculty of Sciences of UP and has ten years of professional experience on the Web. He likes to work close to the business and provide high level technical solutions. He founded the company Pushnews where the knowledge of Digital Marketing and technical expertise are put to the test every day.
Programs
Post-Graduation in MKT D-I| Digital Analytics & Big Data
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